To catalyze the growth of the Creative Multimedia Industry in the MSC, a dedicated Creative Multimedia Department was set-up in the Multimedia Development Corporation (MDC), the corporation tasked to oversee the MSC’s development. The department’s main role is to attract to the MSC companies using multimedia and digital technologies to develop, create, add value to, and deliver content and to ensure a conducisve environment exists for the creative industry to thrive.

As Creative Multimedia is one of the strategic thrust areas in the Multimedia Super Corridor (MSC), the department is to develop a fully integrated & self-contained environment for the Creative Multimedia Industry to achieve:

	Economic wealth creation
	Bridging the digital divide
	Content & creativity driving technology applications domestically
	Local capability to “fill the pipes” with local content as vehicles for nation building and preservation of domestic arts, culture, and heritage